Valentine’s Day opens a window of opportunity for a seasonal product launch. Before, brands could spend months or even years developing a new product. But with consumer behaviour and demand changing faster than ever, time is no longer a luxury.
After spending time on a new visual look for her business, TaxCalc CEO Tracy Ebdon-Poole got thinking about why brand identity is a daily task.
Martin Davidian of FedEx Express identifies the four major stages an SME should go through as it begins to scale up and conquer global markets – building relationships with customers and constantly innovating as it goes.
King Digital Entertainment shares fell in pre-market trading after the Candy Crush mobile game maker warned that it would see softer financial results heading into the middle of the year.
We hear from an entrepreneur who has taken the "lean startup" model devised by Eric Ries and applied it to his own business.
Here are five top tips for the corporate Davids looking to take on their industry's Goliaths. Discover how you can steal market share from your largest competitors.