Ever wondered how much you should be paying for marketing? Here is a run-down of rates you can expect to pay, depending on experience and workload.
The Confederation of British Industry recently labelled 2015 a "tough year" for retailers. As the meteoric rise of ecommerce continues and market competition increases once more, an effective marketing strategy is crucial if businesses are to achieve strong sales over the festive period.
Crowdfunder and advertising group JCDecaux are teaming up to help startups market brands more effectively.
The UK is set to be the first ever country to break the 50 per cent threshold for digital advertising, compared to the global average of 30 per cent.
Worried about your marketing budget becoming a bottomless pit? Fear not – with these four principles, you'll make sure you get the most out of it.
When is it right to keep your marketing in house, and when would your marketing be better off outsourced to an expert?
Marketing budgets are getting a boost as companies seek to protect market share against competitors.