Gaining initial customers is a common issue most new businesses face. RealBusiness surveyed over 30 established, successful entrepreneurs and business leaders, asking them how they gained their first 10-20 customers. We are confident reading their responses will help you greatly in securing your first few (or more) customers for your new enterprise.
Most businesses have a defined and focused target audience. And an effective marketing strategy for that group poses a challenge for any company, and for Office Space in Town, the challenge is greater.
UK tech startup Realeyes has secured a global partnership with marketing giant MediaCom in a deal that will use its “emotion measurement technology” to understand how consumers feel about campaigns based on facial reactions.
In an exclusive interview with Real Business, Facebook’s Benji Shomair, director of Pages, revealed how use of the platform by businesses has grown and what new applications have been introduced to improve communication between brands and consumers.
If there is one thing that has, more than any other, fundamentally changed how businesses communicate with their customers, it is the group of technologies collectively classified as Web 2.0.