An online encounter between a blogger and a hotelier has gone global and it’s left people divided over who’s right and who’s wrong.
There’s no love lost between Burger King and McDonald’s, and it seems that BK has seen Halloween as an opportunity to toy with its opponent once more. Could it be the best Halloween marketing effort of the year?
A pop-up dubbed Café van der Sprinkles has been opened by easyJet to promote tourism between the UK and Holland.
English model and actress Kelly Brook has partnered with crisps brand Pringles to provide Londoners with a unique “flavour experience”.
A study has found most Brits don’t use all their annual leave, which has resulted in a pop-up beach fused with virtual reality to launch in a London Underground station.
Disney’s Beauty and the Beast is soon released as a live-action adaptation, so travel business HomeAway has made a majestic marketing move to mark the return of the romantic fantasy musical.
The 31 October is fast approaching and, as things prepare to go bump in the dark, we’ve rounded up a handful of companies that got rather creative with Halloween marketing campaigns this year.
We all have our favourites when it comes to food and drink, which can be a headache for a new brand entering the scene with an unconventional proposition. However, if you want to sell the unique, you need the same approach when it comes to the marketing.
It’s said that knowing your audience is key for business success. For some campaigns, like advertising food, condoms are a great way to grab attention of consumers and get messages across.
You certainly have to be clear from the outset what type of business you want to be – but you don’t need the flashiest all-singing product or marketplace to be able to engage millions.
To promote its new Range Rover SVAutobiography, Land Rover is offering the customers “the most luxurious road trip on Earth” which will cross five continents, eight countries and nine of the world’s finest hotels over 21 days – all for at least £100,000.
Office Christmas party season is in full swing and Tesco embraced the trend of the pop-up in selected stores in order to win over merrymakers with some festive cheer.