Sales and marketing teams do not understand each other as well as they should. But when they do sales grow exponentially. Enter the term, “Smarketing”, a process whereby both teams work together in blissful and profitable harmony.
Gaining initial customers is a common issue most new businesses face. RealBusiness surveyed over 30 established, successful entrepreneurs and business leaders, asking them how they gained their first 10-20 customers. We are confident reading their responses will help you greatly in securing your first few (or more) customers for your new enterprise.
Among the damage being caused by Brexit uncertainty is the reluctance to create a new business venture, says Real Business columnist Jan Cavelle.
Since the GDPR began to be enforced in May 2018, consumers have been given more control than ever before over the communications they receive and which brands can market to them. For many small businesses, the online marketing space is now wrapped in uncertainty. Is it time to rethink mail?
The worlds of PR and marketing may seem interchangeable for those who are not familiar with the industries, but it’s important that SMEs know the differences.
Why are so many marketers failing to take advantage of industry innovations such as using smart attribution models?
Further Digital Marketing’s Tabby Farrar spills the magic beans on creating an engaging brand voice and understanding who your customer is.
Paid social can be an effective tool for businesses to target customers, but they need to do market research first.
If you’re confused as to the difference between marketing and advertising, then you’re not alone. Here we explain the difference between advertising and marketing and why you need both to drive brand awareness.
MyLegalAdviser’s Alex Boothman explains why the legal industry needs to go digital or go home.
MHR’s Maddy Keating shines some light on why employers and their staff should watch Britain’s favourite baking show.
Brexit uncertainty and a demerger had Anthony Main, co-founder of York-based mobile app agency The Distance, let go of most of his staff. We found out why marketing played a crucial role in getting the company back on track.