How social login can help you understand your customers
Featuring a social login option on your business' website will help you collect data and do your customers a favour – but think carefully about its downside before you add the Facebook button.
The five marketing mantras for entrepreneurs
Five ways to make your marketing more effective in 2012.
Lucy Cokes
Lucy Cokes, founder of marketing agency Guava, on MC Hammer, 80s-style power suits and daffodil picking.
Rule 6: Keep and win new customers every day
The first thing that super-successful business owners should do every morning is the most important, most critical thing for the success of their business: their marketing.
Guerrilla marketing: How to market in a recession
Jay Conrad Levinson talks recession-proof guerrilla marketing tactics.
5 rules for online video to boost sales
Five rules for creating good quality online video to boost your sales.
Dragons’ Den: The deal that got away
Two years ago, Danny Bamping, MD of Bedlam Puzzles, appeared on Dragons’ Den. But it wasn’t investment that he was after. It was 15 minutes of fame.
How to build a global brand
How did Steve Leach, founder of digital marketing agency Big Mouth Media, create a £70m-turnover media empire? Here’s the skinny straight from the Big Mouth, himself.
Secret women’s business: How to satisfy a woman
A few days ago, I was topping up on the wit and wisdom of David Ogilvy, one of the marketing industry's early gurus. Fantastic stuff, though sometimes just a bit dated. Take his advice to advertisers of soap powders: "The consumer isn't a moron; she is your wife".
Support your rivals and spike up sales
Steve Leach, founder and CEO of digital marketing agency Big Mouth Media, has become a bastion of righteousness in an industry notorious for playing dirty.