BrewDog’s Pink IPA marketing stunt has everyone divided

Ahead of International Women’s Day, BrewDog announced the release of the satirically dubbed ?beer for girls,” Pink IPA, via Twitter. It was meant to be a clarion call to close the gender pay gap and to expose sexist marketing.

Guarantee a return from your social media investment from the start

Social media is here to stay for the foreseeable future. In fact, by 2019 it is estimated there will be around 2.77bn users worldwide. But before proceeding with your social media investment, planning is essential for ensuring that your efforts will be effective right from the start.

Industry awards are they worth it?

Black tie dress code and glamorous locations, industry awards are a great opportunity for business promotion but only if targeted in the right way.

Changes to broadband speed claims in advertising

Research from the Advertising Standards Authority unveiled that consumers were being misled by broadband speed claims, so alongside the Committee of Advertising Practice it called for providers to demonstrate speeds referred to in marketing campaigns.