Mobile presents an unparalleled opportunity for businesses to hold one-to-one conversations with customers anytime, anywhere – but until now this hasn’t been optimised by companies effectively.
UK ecommerce is set to thrive in 2016 as British shoppers are set to pay out £60bn online, according to RetailMeNot, with an average spend of £1,372.
Social commerce app Depop, affably described as “eBay and Instagram having a baby”, has now racked up two million downloads. With impressive sevenfold year-on-year growth metrics, Real Business caught up with CEO Runar Reistrup to discuss taking the company forward and blurring the lines between ecommerce and social media.
Little, if anything, was said about how Apple Pay would impact smaller independent retailers upon its UK arrival – nor how firms might use the technology to drive growth. While there is an opportunity to scale and capture the increase in mobile shopping, it doesn’t lie completely in the Apple basket.
If the UK's retailers embed mobile strategies like Apple Pay into tangible locations, it could be the key to injecting £7.8bn into Britain's high street in 2015, according to RetailMeNot.
After being announced earlier in summer, Apple Pay, the new mobile payments channel from Apple, has officially launched in the UK. As the face of British retail looks set to change forever, business execs from across the country, and those with overseas experience, have offered Real Business their thoughts, some good and some bad, on the arrival of the new technology.
Juan Ageitos, senior marketing manager at mobile engagement provider mGage, observes the emergence of the mobile wallet and how small businesses can use the channel to boost revenues.
The increasing growth of mobile technologies presents many opportunities for ecommerce businesses, as well as sizeable hurdles.