When growing a company, it stands to reason that you should want to talk about all of the exciting and wonderful things your business and team are doing, that’s exactly what you should be doing, in fact. However, when speaking with the media during interviews, there are three mistakes you’ll want to avoid.
When a crisis hits businesses, both large and small must move quickly to defend brands – rather than hoping it will blow over and not bring about a negative public perception.
Craig Cooper’s business is sound, he offers an excellent product that receives rave reviews and his “green” credentials are first-rate. Trouble is, Cooper’s business is death.