Media

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Can Shazam’s aggressive visual recognition launch dominate media engagement sector?

Shazam, once just a music discovery service, has blossomed over the past few years to support advertisers with TV marketing. Now the company has flexed its muscles to expand beyond sound and into visual recognition technology for its 100m users, and brands including Disney, Evian and Warner Bros – but where does that leave existing players like augmented reality firm Blippar?

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