Beards might be very much in fashion at the moment, with celebrities such as George Clooney and David Beckham leading the trend, but that hasn’t stopped one SME from tapping very successfully into the shaving market.
In 2013, Mintel research revealed that over the past five years, the share of new personal care merchandise geared to men rose to 5.6 per cent from 4.6 per cent. This number has steadily been rising, but it seems the journey hasn't been easy. The problem is that men in developed markets spend only a half-hour or less getting ready in the morning.
More than twice as many men choose the highest possible risk option to boost their savings compared to women (13 per cent vs six per cent), suggests a Zurich's Wealth Risk Report.