The latest UK Customer Satisfaction Index is due out next week, revealing which UK companies have the best customer service. But what makes the real difference, and what can we all learn from the firms topping the index?
“Once upon a time…” It’s one of the most familiar phrases in the English language. From our earliest years we’re told stories and anthropologists have never found a culture or a civilisation that didn’t tell stories. There’s even evidence now to suggest that our brains are hardwired to understand the world by story.
Every company starts off with an idea, and it’s that initial idea that illuminates how all companies grow and develop.