Facebook and Twitter are generally considered the go-to social networks for most businesses, but Real Business attended a special Instagram SME event and heard from small British companies about how the mobile app was adopted for business growth.
Instagram, the social network for photography lovers, has followed in the footsteps of Facebook and Twitter to welcome the business of small firms with open arms by introducing self-service advertising support to over 30 countries.
As Tesco plans to resolve its financial crisis, the firm has agreed to sell its Korea-based Homeplus division, which is in contrast with supplier Unilever's plans to expand its marketing efforts across the continent.
Digital will account for 50 per cent of the UK's advertising spend this year, according to a new advertising forecast from Strategy Analytics.
2013 will be known as the year that the dust settled on some of the fundamental issues in mobile advertising: programmatic (in), the cookie (on its way out), and brand spend (coming on strong). The way the dust settled tells us quite a lot about how the market will develop in 2014 and beyond.
Any market growing at 132 per cent in a half-year and with billions of global customers is worth a serious look…
Mobile advertising is a feature of this year's high-potential firms. The UK has a strong pedigree in the traditional advertising space, so we'd like to think the new generation can become the WPPs of the future
Adfonic co-founder Victor Malachard on startup stresses, The Killers and HTML5.