If the journey towards a fully-connected, omnichannel experience were a motorway, shoppers would be in the fast lane. Many are quick to adopt new ways to engage across channels, particularly when it comes to mobile commerce.
Brits are set to spend £14.95bn via mobile devices in 2015, driving a huge 77.8 per cent increase on 2014, while the mobile commerce spend in Europe on the whole is set to rise by 88 per cent this year.
Crosstown Doughnuts found its real-time advertising campaign on the digital screens of the London Underground generated tasty results with a sales spike of 150 per cent.
Chinese internet usage has now turned from primarily PCs to mobile, and this has implications for any technology or ecommerce company looking to break into the rapidly growing Eastern market.
Mobile traffic has doubled between 2012 and 2013 and prompted online marketers to reevaluate how they capture traffic. To boost engagement across channels, marketers are now optimising their marketing campaigns by device and consumer behaviour.
The flagship payment product, Isis, will be rolled out nationwide following a trial in Houston and Salt Lake City. The UK equivalent, Weve, a joint venture between Vodafone, Telefonica and EE, is not going to launch a payments product until 2014 at the earliest.
As mobiles continue to get more advanced and widely available, penetrating even the furthest corners of the earth, retailers and brands are rushing to embrace the infinite opportunities presented by newly empowered mobile shoppers.
Too often, when it comes to pop-up shops, brands think that merely by setting up a pop-up in a trendy London location, and attracting enough visitors, the venture was a success and the big ‘retail marketing’ box can be ticked.
