While stores or catwalks used to be the only language businesses spoke to reach the consumer, something else is leading the way: a mobile marketing strategy.
According to data from advertising marketplace xAd, 80 per cent of marketers globally use location-based targeting when advertising on mobiles in order to reach the right audience, which is set to result in big expenditure in the UK.
Dublin-headquartered Brandtone has secured an €18.5m debt and equity investment, which the mobile marketing firm plans to use for expansion in developing regions including South East Asia, Africa and Latin America.
Mobile devices are quickly becoming the first choice for purchasing online, as consumers shift towards the convenience, ease and variety of online transactions. Consider the following to discover why mobile marketing could work for you.
The UK is one of the worst countries in the world for "showrooming": the practice of browsing products in a retail store, then shopping online to find a lower price for the same item. But the answer to the problem is right under our nose: using mobile to keep people in-store.
No longer "coming next year", mobile commerce has started its transformation on UK businesses.
Led by digital visionary Nick Hynes, Somo is a UK mobile agency that's right at the forefront of how we will communicate in the future