The UK has produced some of the world’s most iconic retail brands, and none arguably more so than Marks and Spencer. Many were surprised when it made the decision to close 100 stores by 2022, accelerating a reorganisation that it says is “vital” for its future.
In today’s tough market, you need a solid brand marketing strategy and crisis management process in case anything goes wrong. To assist you, the experts at Romax have listed the biggest and most common mistakes.
An increasing amount of people are working outside the office on a regular or permanent basis. Alex Tofts, from UK broadband comparison and advice site Broadband Genie, unveils tips for setting up your home office broadband connection.
Improved mobile connectivity, enabled by 5G, will take retailers and commercial businesses’ understanding of how customers shop to entirely new levels, a landmark new report from mobile operator O2 has concluded.
The world’s biggest advertising companies are struggling. Falling share prices for giants like WPP, Publicis, Omnicom and Interpublic Group were the story towards the end of 2017.
Chinese tech business Huawei has launched a £30,000 bursary to encourage creativity and entrepreneurship in the UK, helping people realise their ambitions.
Fashion-centric social platform Depop has received a $20m Series B investment, with which it plans to expand on its eight million registered users.
A reward-based health and fitness app called Sweatcoin has shaken up the App Store, changed history and sealed a $5.7m investment in the process.
Full transparency is key to in-game advertising success. And having mobile gaming as part of your media plan from the start is just as crucial.
It stands to reason workers on the go must stay connected, but two-thirds feel anxious without WiFi, while others confess using devices at the most inappropriate times.
UK families are set to part with 54 per cent more cash on festivities this Christmas than those across Europe.
Today in Britain, almost 90 per cent of the population regularly uses the internet, thereby putting our country in a state of unprecedented interconnectivity. A notable by product of this connectedness is the growth of the ecommerce industry.