With childcare costs rising, how can Britain’s working mothers afford to participate in the business economy?
In order to create a better work-life balance and generate more time to spend with family, 38 per cent of British millennial mothers have revealed they plan to start a business.
Running a business leaves very few options and means you’re very busy at the best of times, so having to deal with a newborn at the same time was definitely no stroll in the park.
MP Zac Goldsmith received a donation from his mother in support of his bid to become London's mayor – the sum of which, "trusting [his] mother," would be substantial. This is by no means the first time a mother has influenced a leader's view on business – or in this case, had the potential to help turn the tide.
A report conducted by Mumsnet and Saatchi & Saatchi reveals that the modern-day mother finds it difficult to relate to those seen in adverts.
Working mothers are still held back by inflexible working practices, despite companies' awareness that this is hampering productivity.