People across the UK are expected to spend half a billion pounds celebrating the Royal Wedding this weekend, with 1.6m SMEs intending to cash in on the festivities.
When it comes to putting a new product on shelves, brands have less time than ever, but don’t panic – it’s hard, but not impossible.
Product launches are one of the riskiest and most stressful experiences a business can face, but this challenge can be overcome.
What are the five secret ingredients for a successful product launch in 2015?
Coming up with a new product idea can breathe life into even the most established brand. Here are eight effortless ways to generate new product ideas.