Your business is launching a new brand or product. There’s a clear gap in the market and it has the credibility to enter the space with kudos. Your product’s been masterfully co-designed with your consumers and the marketing has been tested to within an inch of its life. What could possibly go wrong?
Hiring high quality talent consistently delivers a huge competitive advantage for organisations. Talent acquisition professionals have long known this to be true, but now – according to the results of a report entitled "Talent Acquisition 360" – 89 per cent of business leaders also agree that talent is a critical competitive advantage for their firm.
Elinor Hull, associate director at LOC Consulting, puts forward her case for dropping the outdated term "strategy" in favour of a more relevant, and useful, approach – bringing together the right language and action to underscore intentions.