Strictly Come Dancing’s former head judge, Len Goodman, has added to his skills as a ballroom dancer and TV presenter by enlisting in the SAS, or Scam Avoidance School, to help people aged 60 and over avoid being taken in by scammers.
Age, so they say, is just a number and is proving to be the case for the growing ranks of entrepreneurs over 50 years of age.
How old is too old to start your own business? Nigel Swycher was 53 when he launched Aistemos, a company that handles risk and valuation in intellectual property (IP).
The UK's online retailers have been warned not to overlook the grey pound, as over 55s are set to spend £14.5bn on the web this year, according to digital marketing agency Greenlight.
Workers aged over 50 "continue to do their part for the economic recovery", with their work ethic and dedication "standing out against younger colleagues" – according to recent research.
British hospitality and leisure firms missed out on billions of pounds of extra revenues last year by failing to cater for big spending pensioners.