At the 1992 Barcelona Olympics, Derek Redmond was deemed set to win the 400m. That was, until injury found him and led him down the corporate trail.
In attempting to become the first true lifestyle brand in cycling, Simon Mottram is taking Rapha around the world and posting record revenues in doing so.
It is widely acknowledged that marginal gains, the small changes in an athletes behaviour amplified across lots of areas, was one of the key mechanisms that helped Team GB go from 36th in the Atlanta Olympics medal table to second in Rio – and it can be applied to your business.
The fans packed into the Olympic Stadium in Mexico City in 1968 saw something they had never seen before. An athlete competing in the men’s high jump went over with his back to the bar. The 21 year old American man, Dick Fosbury, won the gold medal with a leap of 2.24 metres – and set a new Olympic record.
You may think it tough for your firm to find a relevant tone of voice to capitalise on current affairs with, but we’ve got examples of big name, but unlikely, organisations that have embraced the success of Team GB during the Rio Olympics 2016 and the party mood of the forthcoming Notting Hill Carnival.
Watching British long-distance runner Mo Farah romp to victory in Olympics 10,000m final, after falling earlier in the race, got me thinking: should we all be ready for setbacks and know how to respond accordingly?
Sitting at home watching Usain Bolt saunter into a packed stadium then sprint the 100 metres in super-human time, it’s easy to feel that life as an Olympic athlete is worlds apart from those of us who sit behind a desk running a business.
There’s too much talk today about embracing failure, according to Matthew Robinson, group development director at digital content provider The Moment, who is also of the belief that the idea is misplaced.
Britain won seven out of ten track cycling gold medals in the London Olympics. British Cycling’s performance director, Dave Brailsford, appeared on BBC Breakfast on the last day of the Olympic track competition and gave the game away about how his team were winning so much – it was all about ‘marginal gains’.
The UK has smashed its four-year target for Olympic legacy economic benefits in just over a year, UKTI has announced.
A year on from the olympics, have Britain's SMEs benefitted from the games?
What have UK retail professionals been talking about in September, and what will the next few months bring?