From contactless omnichannel fulfilment to changing customer perceptions, Zach Thomann explains how independent retailers can navigate a new retail era.
Customer experience has become the key to corporate success. Everything we read assures us what we have to concentrate on is technology. But is it?
From Facebook’s launch of enterprise chatbots on its Messenger app, to Google and Amazon introducing virtual assistants into the home, 2016 has given rise to the battle of the bots.
If the journey towards a fully-connected, omnichannel experience were a motorway, shoppers would be in the fast lane. Many are quick to adopt new ways to engage across channels, particularly when it comes to mobile commerce.
Lego may be designed for children, but even adults can’t resist playing with the yellow figures. How does a company achieve such irresistible engagement though” The toy brand’s senior omnichannel manager, Leif Bode Nielsen, discussed the building blocks of Lego’s physical and digital retail elements.
As ecommerce continues to grow at a rapid pace, every major company worth its salt is leveraging new technology and marketing strategies to blur the lines between online, mobile and in-store experiences.
Retail has undergone some of the most significant changes in the sector’s recent history. With the news of high street retailer British Homes Stores (BHS) filing for administration and House of Fraser now seeing a third of their sales being driven by ecommerce, retail is facing its biggest crossroads since the rise of the internet.
Business owners and entrepreneurs will likely benefit from a variety of digital technologies set to explode in 2016. And as the race to digital transformation progresses, we’ll start to see the leaders separate from the rest of the pack by setting a firm pace that’s fuelled by five essential ingredients.
As Argos's parent company, Home Retail Group (HRG), announced its annual results, it also revealed its plans to launch 200 new digital stores for the coming year. More intriguing though, was the confirmation that customers are still fond of the classic Argos catalogue.
It’s a great time to be a shopper, and it’s getting better all the time. Never before has it been so easy to find and buy the retail products consumers want to have.
In this “omnichannel” age, it's all about focusing on the consumer’s experience as they journey across all shopping channels; such as email, phone, chat or instore. This includes customer service.