Five million businesses now actively advertise on Facebook, prompting the social network to mark the milestone with additional support for SMEs.
The rapid evolution of digital marketing over the past decade has transformed customer interaction when it comes to the brands and products they follow.
There are so many different ways to advertise that it can be tough to choose a path right for your business, but native advertising could be one of them.
When it comes to online advertising, there’s a right way and a wrong way, so David Harvey at Altair Media has highlighted the dos and don’ts when marketing your business on the web.
There’s no denying that YouTube success for brands and individuals has played a pivotal role in the growth and take-up of social media throughout the world.
Instagram has more than doubled its advertiser headcount in the past six months, as it has reached the milestone for 500,000 a month.
The UK’s digital advertising spend has surged at its fastest rate in seven years, with companies increasingly eager to reach consumers via the web now that 8.3 connected devices can be found in the average UK home.
There are two main digital marketing approaches that an SEO agency will use to help you to increase your page rankings, reach your audience and grow your business online – pay-per-click (PPC) and organic search engine optimisation (SEO), the latter of which we’re going to guide you through.
Believing that a different approach to advertising was required, Adyoulike, which has found its way into the Everline Future 50 2016, was created to provide publishers and brands with a native method of digital marketing that supports a variety of devices to engage users.
London-based Admedo, the programmatic advertising platform used by the likes of Boots and Airbnb, has secured a $6m Series B investment led by MMC Ventures.
Facebook has been very vocal about its commitment to the business community, but rival social network Twitter has now expanded its Twitter Ads service to serve over 200 countries and territories in a bid to grab SMEs.
According to data from advertising marketplace xAd, 80 per cent of marketers globally use location-based targeting when advertising on mobiles in order to reach the right audience, which is set to result in big expenditure in the UK.