Real Business curates a selection of the best affiliate marketing books every SME should read – and why.
After sharing his success story with delegates at the latest Amazon Academy event in Glasgow last month, Cheeky Panda co-founder Chris Forbes sat down with Real Business to offer further insights into his company’s progress.
Building on the 2015 launch of its online learning programme Blueprint, Facebook has had over one million course enrolments from SMEs and agencies, prompting it to evolve the programme further with launch into educational establishments and more.
Visiting a company’s website, only to discover it possesses no social media channels, can be frustrating and bewildering in this day and age. And for firms looking for global growth, the trend of digital export is one that should be grasped with two hands.
With limited resources, most companies cannot afford to waste time and money investing in marketing channels and activities that do nothing to meet their business objectives. Despite their limitations, many companies are being persuaded to invest in tactical activities without understanding how it will impact their overall strategy.
As the Queen continues celebrating her 90th birthday and has an Instagram video debut with Prince Harry, here's a look at what Britain’s most famous family can teach us about building a business’ reputation online
For any organisation looking to set up a new online business or expand an existing one, there are a host of challenges to overcome – failure to tackle these factors can result in companies looking unprofessional and falling foul of consumer protection law.
Twitter celebrated its tenth anniversary on 21 March – however, the milestone has prompted many to question the social network’s relevancy today and, most importantly, its future.
UK interactive video startup Smartzer, which creates shoppable clips, has secured a $250,000 investment to take total funding to $650,000. We spoke with founder and CEO Karoline Gross about the milestone, winning big name clients including Marks & Spencer and Puma, and life in a male-dominated sector.
We hear from Shane Nolan, director of SMB UK & Ireland at Google, who shares his top tips for raising your brand profile with video as people globally watch over 300m hours of video each day on YouTube alone.
It can be difficult to keep track of the continuous developments of online marketing. This jargon buster tells you what you need to know and, importantly, whether you need it to grow your business.
The internet can be a powerful weapon in the battle for brand awareness, but sometimes, in an almost Terminator: Judgement Day-style attack, the machines turn against companies – in some cases because of stupidity.