It’s the late seventies and although I don’t know it yet, I’ve just founded what will become London’s largest independent plumbing company. Short on cash and unable to take an ad in the local paper, I used the only marketing tool I had available – word of mouth.
After a dreary summer of retail sales, how can retailers use reviews to bounce back from the summer slump? Here are four tips.
A majority 77 per cent of the UK's SMEs believe possessing a strong online reputation is important for the wellbeing of the business, but 40 per cent of them completely ignore online company reviews.
Don't be stingy, admit mistakes and be personal. Bill Akass, A Spokesman Said’s chief content officer, gives his top ten tips on how SMEs can effectively handle complaints, protect their reputations and keep their customers happy.
Global online reviews service Trustpilot has surveyed business executives from across Britain and America to discover their thoughts on using digital reviews for their operations.
Andrew Mabbutt, chief executive of Feefo, suggests that customer reviews don’t have to be the enemy.
Customer review websites are pretty much the wild west of the internet and the reason for this is the owners of the sites don't think it's their responsibility to police the content that people post.
As Julia Roberts said to Richard Gere in Pretty Woman: “The bad stuff is easier to believe.” This has never seemed truer when reading reviews of a product or service.
Whatever you might think of them, the power of online reviews cannot be ignored. Whether you’re a small e-tailer, an online giant, or a global blue-chip – online reviews have an impact.
