The marketing game is changing. Today’s marketers are more data-driven and they’re obsessed with results and ROI. They’re also laser-focused on the one thing that helps them deliver both: technology.
When real time optimisation techniques can provide immediate insight into the real response of thousands of customers, why are some companies still just focused on testing different versions of landing pages and playing around with visual content?
To truly optimise conversion rates, companies need to shift focus onto the customer and their individual lifecycle with the brand or business.
By optimising your businesses for the online world, you'll be able to generate more footfall and webtraffic for businesses.
Creating apps can seem like a logical thing to do, but is there a real need? Don't feel pressured into following the trend if it doesn't fit your target audience.
Back at the start of the web itself – the original gold rush – there was, without question, a fervent scramble for the riches. Developers were kings, money gushed, bubbles grew and investors became very rich, or very poor, very quickly.