Independent jeweller Roseanna Croft believes that personalisation and made-to-order products can save the broken retail sector post-Covid.
Using a mere price-point to differentiate airlines will no longer cut it in the search for passenger growth and profitability. It’s time to focus on offering customers a great experience.
With expectant consumers to drop a brand at any moment, good customer service is now a multifaceted discipline, argues Jan Cavelle.
The appeal of being able to tailor your communications to offer the personal factor to numerous prospects – without investing the vast resources needed to make each feel like they have your undivided attention – is hopefully obvious.
For the last 20 years, brands have followed consumers around the internet, surfacing spammy retargeting ads for products they already have. This kind of “personalisation” has been driven by a use of browser cookies and mobile IDs – and needs to end. Instead, all hail permission-based marketing.
Access to increasing levels of customer data has been a real game changer for businesses in recent years, but will it be possible to remain more personalised in an age of privacy?
Every week I find myself reading about overnight success stories – businesses that seemingly come out of nowhere and succeeded beyond the founders’ wildest dreams. Such companies include Deliveroo, Airbnb and Snapchat, and are radically disrupting industries, turning from startup to mid-size enterprise in the process.
Massimo Fubini, CEO of Contactlab, highlights how luxury brands can pave the way for other businesses.
Customer choice has increased significantly in the past hundred years. At the turn of the 20th century Henry Ford launched the infamous Model T, the first automobile mass-produced on moving assembly lines. It was far from the “mass customisation” we know today – buyers could famously choose it in any colour they wanted… as long as it was black.
Following acquisition last year, online cleaning service Hassle.com has now pushed into 11 new cities across the UK. The company’s MD Sam James has told Real Business that growth and awareness will be achieved with a voice that is both fun and memorable – two things you wouldn’t usually associate with chores.
Candidates have quickly become more demanding, making the recruitment process harder for bosses. But with their pet peeves at hand, you can ensure you give potential staff a great first impression.
From binge-watching classic TV shows to sitting on the edge of our seats for the latest episode of Orange is the New Black, Netflix has us hooked. The platform is consistently at the top of its game when it comes to producing engaging content.