An online encounter between a blogger and a hotelier has gone global and it’s left people divided over who’s right and who’s wrong.
There’s no love lost between Burger King and McDonald’s, and it seems that BK has seen Halloween as an opportunity to toy with its opponent once more. Could it be the best Halloween marketing effort of the year?
A pop-up dubbed Café van der Sprinkles has been opened by easyJet to promote tourism between the UK and Holland.
A study has found most Brits don’t use all their annual leave, which has resulted in a pop-up beach fused with virtual reality to launch in a London Underground station.
New hospitality brand CitySuites sought to spread some seasonal cheer, and awareness of its luxury serviced apartments, by using a festive flash mob to reach business travellers.
The 31 October is fast approaching and, as things prepare to go bump in the dark, we’ve rounded up a handful of companies that got rather creative with Halloween marketing campaigns this year.
Monday 18 January was no ordinary start to the week – indeed, the day was dubbed Blue Monday, “the most depressing day of the year”, which a handful of brands capitalised on with marketing campaigns designed to spread cheer among despondent consumers.
Office Christmas party season is in full swing and Tesco embraced the trend of the pop-up in selected stores in order to win over merrymakers with some festive cheer.
Unsuspecting travellers at Heathrow's Terminal 5 were in for quite a surprise this week, as pilots and cabin crew members from British Airways took part in a Strictly Come Dancing-inspired flash mob at the airport – and we've got the video right here.
Publicity is the spearhead of any business plan and it’s essential to be visible amongst a sea of competitors. As such, it's sometimes worth going the extra mile to make sure you are noticed.
A Norwich banjo company got more attention than it bargained for when an April Fool's day joke was picked up days later by the local press.
From Taco Bell's decision to rename a historic landmark, to statues of Michael Jackson popping up around Europe, here are eight of the best PR and marketing stunts.