Black tie dress code and glamorous locations, industry awards are a great opportunity for business promotion – but only if targeted in the right way.
For many people, seeing mobile advertising on fleet vehicles around town is the first interaction they will have with a business, and as we all know, first impressions count.
Real Business asked PRs to unveil what they thought were the biggest PR disasters. We came away with a list spanning Asda, United Airlines and even the Queen.
Set up by 28 year-old Ashleigh Hinde, contact lenses business Waldo is taking on big pharmaceuticals with a customer service-focused subscription offering.
It’s not a good year for tech bosses, with Dave McClure, founder of 500 Startups, and Binary Capital co-founder Justin Calbeck the latest to be accused of sexual harassment. And in trying to stem the resulting bad press, Calbeck’s corporate partner, Jonathan Teo, wrote an email he might regret.
As an SME, your capital is limited. So are your time and resources. And yet, you need to spread the word to all the right people about your business – something you can do with a little PR wisdom.
In just five years since launch, PR agency FieldHouse Associates has grown from a one-person outfit to a focused firm with royalty among clientele.
Boom Cycle was first on the spinning scene in 2011, but now faces intense competition. Here’s how it plans to use a £2.1m investment to dominate indoor cycling.
Often caught up in the day-to-day of managing a growing company, John Savage has discovered the networking value of business awards recently.
Gaining experience by utilising agency support on the tech side early on, Adam Twidell explains why this approach is now feeding down into PR and marketing.
Despite the old customer services adage, it turns out that maybe the customer isn’t always right after all.
When growing a company, it stands to reason that you should want to talk about all of the exciting and wonderful things your business and team are doing, that’s exactly what you should be doing, in fact. However, when speaking with the media during interviews, there are three mistakes you’ll want to avoid.