Real Business talks to one-woman-wonder, entrepreneur and PR expert Lauren Lunn Farrow. Lauren worked in Celebrity PR for 17 years with clients and brands including Lorraine Kelly, NBC Universal, Fake Bake, The Health Lottery, Sharon Osbourne, HRVY and Kelly Osbourne. Now she runs The Expert Agency looking after trusted experts and voices.
So often when starting a new business relationship, our first challenge is to explain what Public Relations actually is and why it is important.
Founder of Panpathic Communications, Chantal Cooke, gives advice on?honing your PR strategy during this?challenging time for business.
PR is an industry known for creative thinking and unique approaches, so why isn’t that reflected in recruiting different types of candidates to the sector?
Do you ever complain that your PR campaign isn’t working for your business? Could the fault rest with you?
PR is not simply about sound bites, column inches, tweets, posts, and shares ? it?s about delivering the business plan. So far, many businesses seek PR advice but fail to take it seriously, and as such, only shallow project implementations are delivered with limited success. It’s about time that businesses revise their approach and attitude towards PR agencies, here’s how they can aid your business in ways you didn’t think were possible.
Black tie dress code and glamorous locations, industry awards are a great opportunity for business promotion ? but only if targeted in the right way.
For many people, seeing mobile advertising on fleet vehicles around town is the first interaction they will have with a business, and as we all know, first impressions count.
Real Business asked PRs to unveil what they thought were the biggest PR disasters. We came away with a list spanning Asda, United Airlines and even the Queen.
Set up by 28 year-old Ashleigh Hinde, contact lenses business Waldo is taking on big pharmaceuticals with a customer service-focused subscription offering.
It’s not a good year for tech bosses, with Dave McClure, founder of 500 Startups, and Binary Capital co-founder Justin Calbeck the latest to be accused of sexual harassment. And in trying to stem the resulting bad press, Calbeck?s corporate partner, Jonathan Teo, wrote an email he might regret.
As an SME, your capital is limited. So are your time and resources. And yet, you need to spread the word to all the right people about your business ? something you can do with a little PR wisdom.