As an SME, your capital is limited. So are your time and resources. And yet, you need to spread the word to all the right people about your business – something you can do with a little PR wisdom.
When it comes to approaching a press release, everyone who works in media relations has a different theory, and public relations agencies abide to disparate sets of stylistic principles depending on the industry sectors they service.
Have you lost count of how many times someone has said in a meeting, ‘Oh let’s write a press release’ and sat and wondered WHY? Whilst many people think it is easy to write a press release, having a real news story, getting sign off and then achieving results isn’t always that simple.