James Roles, sales and marketing director at Five by Five, examines the lessons from David Bernstein’s iconic Risk and Responsibility discussion, largely emphasising why modern day marketers need to take risks.
Valentine’s Day opens a window of opportunity for a seasonal product launch. Before, brands could spend months or even years developing a new product. But with consumer behaviour and demand changing faster than ever, time is no longer a luxury.
The other night, I watched a two-hour Apple launch presentation with some colleagues, pizza and beer. You really do need beer to get through these things nowadays.
When it comes to putting a new product on shelves, brands have less time than ever, but don’t panic – it’s hard, but not impossible.
Product launches are one of the riskiest and most stressful experiences a business can face, but this challenge can be overcome.
When you’ve launched your business and are just starting out selling your product, it’s easy to get bogged down in the busy day-to-day sales activity without a thought for how it fits into your company’s development.
What are the five secret ingredients for a successful product launch in 2015?
Why do some products explode into the stratosphere on launch, and some fade away, never to be mentioned by a consumer again? Brand Refinery UK, a marketing and product launch consultancy service, has made it their mission to pinpoint the five main reasons a product fails after it’s launched.
The following companies are all household names, but that doesn't mean they've always made the wisest decisions when it comes to getting a new item out on the market.
Are zombie and cannibal products eating into your profits?
Market testing innovation ahead of a product launch is popular: it allows entrepreneurs to calculate potential demand. But ensuring that this is a risk-free process requires careful planning.