When it comes to putting a new product on shelves, brands have less time than ever, but don’t panic – it’s hard, but not impossible.
It may be counter-intuitive but entrepreneur Richard Blanford finds that the summer holidays are a good time to sell – but you have to know products.
His is a business located in a very competitive market, but Mike France has some useful advice on thinking different for those in a similar situation.
To stay ahead of the competition, you should ensure your unique selling point is solving a problem that customers are willing to pay for.
Big businesses such as Nokia and Milka have slipped up with translation fails, so smaller businesses must make sure enough research is done in new markets.
As an entrepreneur at the helm of a fast-growth SaaS venture, Vaughan Rowsell shares his tips on the approach and attitude needed to create a technology business selling around the world.
It’s never easy trying to make a new product or service take off; frankly it can be a long hard slog making your dream become a reality.
When it comes to choosing sales reps for a trade show, most businesses turn to their top performers. While this might seem like a good idea, the different environment of a trade show can mean that your top phone salespeople or cold callers might not be the best choices for generating fresh leads and closing sales.