Founder of Panpathic Communications, Chantal Cooke, gives advice on?honing your PR strategy during this?challenging time for business.
PR is not simply about sound bites, column inches, tweets, posts, and shares ? it?s about delivering the business plan. So far, many businesses seek PR advice but fail to take it seriously, and as such, only shallow project implementations are delivered with limited success. It’s about time that businesses revise their approach and attitude towards PR agencies, here’s how they can aid your business in ways you didn’t think were possible.
"Compare to perfect" as it is only by aiming for the stars that you will hit the roof, according to Samuel Cropper, CEO of Climatecars.
Harvey Sinclair on addressing the funding gap which exists for businesses looking to unlock energy savings in their business.
Founder Jeh Kazimi aims to make That Device Company the defacto interface for those who want to enjoy the benefits of being online but could not be bothered with learning complicated processes or keeping up with technology.
Ever seen the Eagle motor car? E-Type Jaguar on the outside married with revolutionary engineering under the bonnet. Founders Simon and Katy on how Absolute Barrister is just as revolutionary.
There are two two elements to customer service which will keep them coming back for more. Alex Pusco, Chairman of ActivTrades, explains the importance of peace of mind and incentives.
Robin Fenwick hopes to establish Right Formula, the only marketing agency that specialise exclusively in the world of Formula One sponsorship.
Peter Bauer, CEO and co-founder of Mimecast on the central role that email plays in company lives.
While some businesses get hypnotised by the idea of international expansion, you need to know your limits and your strengths. Paul Oberschneider on why Vital feels comfortable being a domestic company.
Stewart Smythe on why the prime minister should behave like an entrepreneur: "Cancel your diary for a month and then go and spend a day with 20 different UK businesses and really listen."
Declan Reddington is founder of media agency adconnection and marketing firm Fetch