When it comes to online advertising, there’s a right way and a wrong way, so David Harvey at Altair Media has highlighted the dos and don’ts when marketing your business on the web.
New research complied by Perfecto has revealed which platforms are being most utilised by growing businesses when it comes to digital testing plans ? with YouTube, Facebook and WhatsApp leading the way.
From social media advertising through to paid-for search ads, digital advertising is evolving to empower businesses to tell stories in more relevant ways.
London-based Admedo, the programmatic advertising platform used by the likes of Boots and Airbnb, has secured a $6m Series B investment led by MMC Ventures.
Ange Bussy-Socrate, online marketing manager at Evans Cycles, explains how businesses can use data to identify and reach new audiences.
Programmatic advertising is one of those buzz-words that you may have heard in passing. The trouble is this one won’t be going away and is already having a profound effect on how brands connect with consumers.