Mike France, co-founder at watchmakers Christopher Ward, identifies the specific traits every collaborative project needs to succeed.
In the first section of a two-part feature charting the rise of crowdfunding platform Indiegogo, Real Business hears from co-founder Danae Ringelmann about how it came to fruition and the arts-based background that started it all off.
We can all remember that London won the fierce bid for the Olympics 2012, an event that saw the UK unite. Design is a key weapon of such a crusade and Brand Oath is the British branding startup that went from arming global cities with aesthetically pleasing campaigns to grow by looking at the domestic market.
New data released next week, which Real Business has been granted early access to, will show that a global surge in innovation is being powered by seed funding from the crowd.