How to generate great PR on a limited budget

From securing potential investment through to attracting new customers, PR is essential to business growth – and here's how you can do so without going overboard with money.

Public relations: How to achieve the “PR effect”

Getting your sales message right and letting your potential market know about it can seem like an obvious high priority, but when you are up to your neck in muck and bullets, somehow it always seems to come a poor second place in the day-to-day priorities.

Ten things you need to do in a PR crisis

An unexpected crisis can ruin a hard-won reputation, decimate your bottom line, and put the future of your company in jeopardy. Having a strategic plan in place in case the worst happens is vital insurance for any company.

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