The worlds of PR and marketing may seem interchangeable for those who are not familiar with the industries, but it’s important that SMEs know the differences.
In just five years since launch, PR agency FieldHouse Associates has grown from a one-person outfit to a focused firm with royalty among clientele.
When growing a company, it stands to reason that you should want to talk about all of the exciting and wonderful things your business and team are doing, that’s exactly what you should be doing, in fact. However, when speaking with the media during interviews, there are three mistakes you’ll want to avoid.
From securing potential investment through to attracting new customers, PR is essential to business growth – and here's how you can do so without going overboard with money.
Talk about a captive audience to make any marketer salivate. Beyond the 43.5m viewers who tuned into the 2016 Oscars live, it was the billion plus global audience who, if they didn’t watch the entire ceremony, caught just one clip: Leonardo DiCaprio’s long awaited Academy Award win.
Getting your sales message right and letting your potential market know about it can seem like an obvious high priority, but when you are up to your neck in muck and bullets, somehow it always seems to come a poor second place in the day-to-day priorities.
How can you bake a perfect PR campaign each time Follow these tips to ensure you get the most out of your public relations campaigns.
An unexpected crisis can ruin a hard-won reputation, decimate your bottom line, and put the future of your company in jeopardy. Having a strategic plan in place in case the worst happens is vital insurance for any company.
What can you do when that honeymoon feeling is over and working with a PR agency just seems to have lost that special feeling
So-called "green" PR is about PR with an ethical focus – what's in it for businesses
“Digital PR” is a phrase growing in popularity with marketers and business people across the UK. But what exactly does it mean, and how can your business capitalise
Knowing why you need to hire a PR firm – and for how long – can be confusing. This four-page guide will help shed some light on PR for you.