What are the differences between PR and marketing and why should SMEs care?
The worlds of PR and marketing may seem interchangeable for those who are not familiar with the industries, but it’s important that SMEs know the differences.
From a one-woman PR agency to growing business with ties to royalty
In just five years since launch, PR agency FieldHouse Associates has grown from a one-person outfit to a focused firm with royalty among clientele.
There are three things business leaders shouldn?t do when speaking to the media
When growing a company, it stands to reason that you should want to talk about all of the exciting and wonderful things your business and team are doing, that’s exactly what you should be doing, in fact. However, when speaking with the media during interviews, there are three mistakes you’ll want to avoid.
How to generate great PR on a limited budget
From securing potential investment through to attracting new customers, PR is essential to business growth – and here's how you can do so without going overboard with money.
Public relations: How to achieve the “PR effect”
Getting your sales message right and letting your potential market know about it can seem like an obvious high priority, but when you are up to your neck in muck and bullets, somehow it always seems to come a poor second place in the day-to-day priorities.
Public relations: Slow down, it tastes better when it?s baked slowly
How can you bake a perfect PR campaign each time? Follow these tips to ensure you get the most out of your public relations campaigns.
Public relations: Slow down, it tastes better when it?s baked slowly
How can you bake a perfect PR campaign each time? Follow these tips to ensure you get the most out of your public relations campaigns.
