Rebranding

Is a brand ever unsalvageable? From persecution to commercial popularity, the VW story
9 Min Read
By Annie May Noonan
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Company name disputes
Company name disputes that resulted in lawsuits and rebrands
4 Min Read
By Zen Terrelonge
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The danger of design for design’s sake: Brands should avoid Uber approach to redesign
5 Min Read
By Lee Rolston
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Uber’s sudden logo change to “bits and atoms” has left people confused
5 Min Read
By Shané Schutte
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Changing its name has given one Yorkshire-based SME a huge boost
7 Min Read
By Simon Brooke
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The five best, and five worst, rebrands of recent times
8 Min Read
By Hunter Ruthven
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4 rebranding mistakes that marketers can learn from
7 Min Read
By Shané Schutte
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Legal view: Dos and don’ts of rebranding
4 Min Read
By Guy Wilmot
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