There are numerous reasons behind corporate reinvention, such as efforts to regain popularity, international expansion, name disputes and the need to evolve with customers.
Hilco recently bought Homebase for a shocking £1. House of Fraser is closing down 31 stores and Toys R Us and Maplin went into administration in February. But how have these household names plummeted to such lows?
Entrepreneurs and business owners across the globe are getting younger. It’s imperative they absorb as much advice and practical information as possible before they launch their businesses.
World domination is something we all secretly dream about. Most are content to carve a mark in one specific area, after all, but analysis of the top six brands shows what you could be doing to garner more attention from across the globe.
It’s time for companies to stop making assumptions about customers behaviour and interests, and start making use of location insights.
In the first of a four part series, global recruiter Michael Page and sales training business SalesGym 360 joined forces to discuss how sales professionals can learn to successfully remain relevant and connect with new clients.
The impending closure of British Home Stores (BHS), which was once a giant of the high street, provides a stark warning to business of all sizes that to remain relevant or be consigned to the history books.
Transactional emails are a great way to ensure that all consumer touch points not only share important messaging, but also strengthen the perception of your brand and company.
With personalisation one of the hottest ‘buzzwords’ in the ecommerce and multichannel dictionary, Michael Mokhberi, CEO and Visionary of Apptus Technologies argues that online retailers need to broaden their focus.
The last 18 months have seen a great deal of debate and discussion about search engine optimisation (SEO). We have witnessed many old school agencies finding themselves, and their clients, in deep water through overly aggressive paid link building, guest blogging and other low-grade SEO techniques.