It’s the late seventies and although I don’t know it yet, I’ve just founded what will become London’s largest independent plumbing company. Short on cash and unable to take an ad in the local paper, I used the only marketing tool I had available – word of mouth.
Reputation management is often mistakenly associated only with negative publicity, but it should be a key part in every company’s communication and marketing strategy.
As Julia Roberts said to Richard Gere in Pretty Woman: “The bad stuff is easier to believe.” This has never seemed truer when reading reviews of a product or service.
A crisis can come in many different shades and shapes. From an offhand comment in amedia interview which puts you in the middle of a “Twitter storm”, to a product recall, it is something most senior management teams are likely to face at some point.
Roei Deutsch describes how businesses can clean up their Google search results.