Top tips on getting that coveted five star review

Every business can benefit from positive word of mouth research reveals that 92 per cent of customers use reviews to help them make purchasing decisions. It stands to reason then that you should seek to gain a five star review.

Meet the businesses that were sunk by TripAdvisor reviews

The online reviews market is a lucrative area as today’s savvy consumers are eager to hear feedback from peers before committing to sales. As such, ahead of summer holiday season, we’ve tracked down some of the business disasters that arose from TripAdvisor.