Once, the best endorsement a business could receive was a word of mouth recommendation from a customer. – Has this changed?
As products gain depth and promise more benefits, greater claims are made from manufacturers and retailers. People, of course, want to be informed so as to make the best choices. But in whom will they place their trust? That’s where consumer-generated content comes in.
While the sharing economy expands, how can we trust others with our belongings, services and time? Richard Laughton, CEO of easyCar Club, explores how the Internet of Things will help put people’s mind at ease and build an Internet of Trust.
I’s becoming apparent that earning Google stars is a great way to secure your place at, or at least near, the top of search rankings. As such, there’s a new wave of companies far more interested in gaining customer reviews.
Following a recent report analysing some 7m Amazon product reviews, which revealed extensive bias in incentivised reviews, the industry has come under pressure to re-evaluate the customer feedback process.
Every business can benefit from positive word of mouth – research reveals that 92 per cent of customers use reviews to help them make purchasing decisions. It stands to reason then that you should seek to gain a five star review.
The online reviews market is a lucrative area as today’s savvy consumers are eager to hear feedback from peers before committing to sales. As such, ahead of summer holiday season, we’ve tracked down some of the business disasters that arose from TripAdvisor.
As schools cry out for more teachers and those who are in the classroom see their workload increase, research by Censuswide found that 74.5 per cent of teachers believed students are more adept at using tech than they are. It’s to ease this burden that Aldo de Pape set up cloud-based learning platform TeachPitch.
The demand for customer review websites that help consumers to find reputable tradespeople and post reviews of those they’ve used is growing exponentially – including VouchedFor.
After a dreary summer of retail sales, how can retailers use reviews to bounce back from the summer slump? Here are four tips.
John Lewis boasts an impressive reputation among consumers, staff and rivals alike, making it a tough act to follow. On the other side of the coin, a study from the PRCA has looked at why employees would be embarrassed to admit where they work.
Over half of UK businesses have experienced unfair reviews, or been targeted by trolls posting inflammatory remarks, according to new research.