Do online reviews bring new dangers to businesses?
Once, the best endorsement a business could receive was a word of mouth recommendation from a customer. – Has this changed?
An appetite for trusted information easily sated by consumer-generated content
As products gain depth and promise more benefits, greater claims are made from manufacturers and retailers. People, of course, want to be informed so as to make the best choices. But in whom will they place their trust? That’s where consumer-generated content comes in.
The Internet of Trust: How Internet of Things will help grow the sharing economy
While the sharing economy expands, how can we trust others with our belongings, services and time? Richard Laughton, CEO of easyCar Club, explores how the Internet of Things will help put people’s mind at ease and build an Internet of Trust.
What’s the best approach when it comes to customer reviews?
I’s becoming apparent that earning Google stars is a great way to secure your place at, or at least near, the top of search rankings. As such, there’s a new wave of companies far more interested in gaining customer reviews.
As incentivised reviews become the latest trend, authenticity needs to be a priority
Following a recent report analysing some 7m Amazon product reviews, which revealed extensive bias in incentivised reviews, the industry has come under pressure to re-evaluate the customer feedback process.
Top tips on getting that coveted five star review
Every business can benefit from positive word of mouth – research reveals that 92 per cent of customers use reviews to help them make purchasing decisions. It stands to reason then that you should seek to gain a five star review.
TeachPitch to bring teachers around the world together so they can find and share best resources
As schools cry out for more teachers and those who are in the classroom see their workload increase, research by Censuswide found that 74.5 per cent of teachers believed students are more adept at using tech than they are. It’s to ease this burden that Aldo de Pape set up cloud-based learning platform TeachPitch.
How retailers can use reviews to bounce back from the summer slump
After a dreary summer of retail sales, how can retailers use reviews to bounce back from the summer slump? Here are four tips.
The top reasons an employee would be ashamed to work for your company
John Lewis boasts an impressive reputation among consumers, staff and rivals alike, making it a tough act to follow. On the other side of the coin, a study from the PRCA has looked at why employees would be embarrassed to admit where they work.
UK businesses blighted by online trolls costing them up to £30,000
Over half of UK businesses have experienced unfair reviews, or been targeted by trolls posting inflammatory remarks, according to new research.