Online review channel Trustpilot, which was built to give consumers a voice and businesses the opportunity to be transparent about their services, has proved honesty is the best policy by securing a $73.5m Series D round.
It can be tempting to post a couple fake reviews praising your own company's products and services, but you need to really avoid it at all costs, says Ben Austin.
Many businesses have shied away from getting involved with online reviews because of the fear that bad reviews will ruin their business. But it’s just not true – everyone knows that no business is perfect and that sometimes things can go wrong.
Online selling is becoming more and more popular and with more people selling it means that there is more competition. You have to have a good reputation for people to trust you and buy from you, and to gain that reputation you must have good feedback.
Online reviews are having a significant impact on British businesses, with the potential to generate 40 per cent additional revenue each year – that’s according to a survey of over 2,000 UK consumers by Trustpilot.
It’s holiday season and that means one thing: Christmas presents. With the retail industry set to be caught in a whirlwind until the sales season is over, it is clear that this is an opportunity to really make your business stand out from the crowd. And one way of doing this is by harnessing the power of online reviews.
Bad reviews are good for business. Here’s why, and here’s how to take advantage of them.
Customer reviews and ratings are not the next big thing â theyâre already here. Here’s how your business can make the most of reviews.