Working out where ROI can come from in the digital world

Nowadays it's no longer good enough to simply make a few posts on social media or write some blogs for your website – digital marketing departments are now constantly under pressure to measure their return on investment (ROI).

4 ways to benefit from social media ROI

Social media continually faces scrutiny from business leaders who question its potential for delivering a real ROI. CMO’s and CEO’s respond to dollars, not hypotheticals.

3 ways marketers can measure ROI

Your customers may interact with your company’s website, emails, ads and other channels, all before making a purchase. This makes it challenging to determine exactly which of your marketing activities are most effective.