The promise of SaaS is to provide great flexibility to the customer, but that flexibility means it’s easy for a company to switch providers. Churn therefore is a significant issue and SaaS providers need to balance the cost of attracting a new customer against the cost of how to keep existing customers happy.
For business leaders in need of software investment guidance, webexpenses CEO Adam Reynolds provides some insight on finding the right deal and making sure it produces the benefits it should.
As the business world evolves – spurred on by technology and increased globalisation – successful collaboration has never played a more important role.
Andy Jackson, CFO at Software Europe, looks at the traditional measure of valuing a company though its EBITDA and argues that cloud and SaaS companies mustn't be afraid to invest back into the offering to keep innovation flowing and customers happy.
As an entrepreneur at the helm of a fast-growth SaaS venture, Vaughan Rowsell shares his tips on the approach and attitude needed to create a technology business selling around the world.
A software company set up to better the relationship between hotels and guests has banked $2m through a funding round supported by Episode 1 Ventures and Notion Capital.
"Data-driven predictions can succeed–and they can fail. It is when we deny our role in the process that the odds of failure rise. Before we demand more of our data, we need to demand more of ourselves."