David vs. Goliath: How SMEs can create a competitive edge with customer experience

Large businesses in the UK make up just 0.1% of the overall business landscape but equate to 48% of turnover illustrating their market dominance and the challenge at hand for smaller businesses to face. So, in a world of Amazon, Sainsbury’s and John Lewis, is there room for SMEs anymore The answer is yes, and SMEs can use their more personable qualites to drive sales through a quality customer care experience.

Instagram Checkout: A blessing or a curse for SMEs?

Instagram recently announced its new checkout feature: ?buy from brands without leaving Instagram” the announcement declared! This is great news, right” With customers no longer having to go through the awkward process of leaving the app, brands are sure to see a higher purchase conversion rate, but will SMEs feel the benefit of this new sales based innovation?