Stuart Small from Showpad uses findings about UK B2B buyers’ priorities and expectations to explain what today’s sales reps need to close a deal.
Not someone who whose natural skills set lends itself to business messaging, Richard Blanford has been canvassing opinion for a new strategy.
Picking the tough US territory as a new market to crack, Adam Twidell explains how he went about building an operation for his fast-growth company there.
As a fast-growing crowdfunding platform, Crowdcube co-founder Luke Lang explains why implementing a CRM system was key to providing a platform suitable for scaling up and cultivating relationships with entrepreneurs on the hunt for funding.
As a virtual newcomer to marketing communications, social media’s impact is evolving all the time. Rather than an easily measurable existing tried and tested marcom such as DM or advertising, how can we make it work for SMEs? Gavin Hammar, founder of Sendible, explains how.
Almost every large company has a Facebook page and a Twitter feed, but too many smaller and medium-sized businesses are still fighting shy of social media – according to Megan Collins, head of marketing at Paragon.
Sometimes the best way to grow sales is to use the power of your customers, allowing them to spread the message though word of mouth and recruit additional ambassadors.
Seller's Block can stop even the best salesperson from clinching a deal.
Looking to grow and improve your sales team? Here are ten key questions from veteran entrepreneur Martin Leuw that will get you started.
It’s valued as ‘the’ measuring point when recruiting the next sales superstar for many business organisations, but actually, opting for experience while leaving the pool of entry-level talent untapped could prove a costly loss to business leaders in the long run.
In today’s service-centred economy, sales tends to be referred to as business development, account handling or client relationship management. But the principal skills are the same. And if you can sell, you’ll not only be in demand as an employee, you’ve also got a better chance of climbing to the top of the corporate ladder. So, what if you’ve hit a slump?
In order to help your potential customer make a decision you need to approach the process through their eyes. It’s essential to think about their needs – not yours.