The Psychology of Sales
The brain is a fascinating and little understood organ, but when it comes to sales, getting your head around sales psychology could be your greatest asset. Sales psychology is the...
What will sell during a crisis?
During times of crisis, how can businesses continue to sell their goods and services at a decent rate? What strategy changes should they make?
Why SMEs will benefit the most from Live Chat
Thought digital customer service tools were only for big companies? Think again! Using tools such as Live Chat will upscale your customer service efforts and convert to improved sales.
David vs. Goliath: How SMEs can create a competitive edge with customer experience
Large businesses in the UK make up just 0.1% of the overall business landscape but equate to 48% of turnover ? illustrating their market dominance and the challenge at hand for smaller businesses to face. So, in a world of Amazon, Sainsbury?s and John Lewis, is there room for SMEs anymore? The answer is yes, and SMEs can use their more personable qualites to drive sales through a quality customer care experience.
Instagram Checkout: A blessing or a curse for SMEs?
Instagram recently announced its new checkout feature: ?buy from brands without leaving Instagram? the announcement declared! This is great news, right? With customers no longer having to go through the awkward process of leaving the app, brands are sure to see a higher purchase conversion rate, but will SMEs feel the benefit of this new sales based innovation?
Successfully selling to corporate customers in 5 steps
Sealing a deal with a large organisation can be transformative for any business. Roland Emmans from HSBC UK shares the strategies that growing firms are following to get a foot in the door with major corporate customers.
Sales and marketing teams can produce profits if they work together
Sales and marketing teams do not understand each other as well as they should. But when they do sales grow exponentially. Enter the term, “Smarketing”, a process whereby both teams work together in blissful and profitable harmony.
30 successful entrepreneurs reveal exactly how they gained their first 20 customers
Gaining initial customers is a common issue most new businesses face. RealBusiness surveyed over 30 established, successful entrepreneurs and business leaders, asking them how they gained their first 10-20 customers. We are confident reading their responses will help you greatly in securing your first few (or more) customers for your new enterprise.
9 things SMEs need to know about social media in 2019 and beyond
With sites like Facebook awash with clickbait and fake news, it?s become increasingly hard for businesses to trust traditional social platforms. Here are nine key trends to be aware of in 2019.
25%?of millennials expect a response within 10 minutes
Ray Nolan provides expert insight into how best to deal with the minefield of online customer service and how to manage perceptions.
Are consumers suffering from event shopping fatigue?
Are consumers suffering from event shopping fatigue? Dare’s Roz Thomas believes so. Here’s why sales aren’t always the solution.
Christmas cheer or christmas sneer? Festive shopping visits decline as online retail booms
The latest statistics show that it’s not all Christmas cheer for high-street retailers as shopping visits decline further this month.