International Women’s Day marks, as the campaign’s website explains, “a call to action for accelerating gender parity”. It always takes place on 8 March, each time focussing attention on a different area – and this year’s theme is progress.
While many businesses may look to software company SAP and think it’s only for blue-chip corporations, this is a myth the company is looking to shatter.
Every interaction a candidate has with your company will influence your brand’s perception and image. We refer to this as ‘employer branding’, which, simply put, is a term used to describe an organisation’s reputation to its employees, candidates and even its customers.