Digital is no longer an afterthought – it is core to how people experience and identify with companies. Try following these rules to ensure you’re not missing out.
As one of the busiest agencies in Bristol, we produce thousands of articles annually. Here’s our take on producing high-quality content marketing.
An updated Google algorithm, dubbed Freddie Krueger in response to its nightmarish nature, has continued the search engine’s conquest to penalise revenue before experience.
Google’s research into the Zero Moment of Truth revealed many important lessons, but none more important than business owners needing to be aware and prepared for whether they are focused on B2B or B2C.
It’s no secret that the first step in any career move is a Google search. Ensuring your job vacancies appear in the top search results, which requires an SEO strategy, is now a key component of your business and marketing plan. And if it isn’t, it should be.
Hoping to take advantage of social media marketing and networking opportunities in 2017, John Savage sets out his considered business targets.
The world of talent attraction is changing rapidly, and keeping up with these shifts can be a daunting task. Falling behind could mean the difference between managing to attract and retain talent or losing out on your star, ideal candidate.
With limited resources, most companies cannot afford to waste time and money investing in marketing channels and activities that do nothing to meet their business objectives. Despite their limitations, many companies are being persuaded to invest in tactical activities without understanding how it will impact their overall strategy.
You can have the best product or service in the world, but if no-one knows about it then how will you make any sales, or even test if it is something that people are willing to pay for?
Some 93 per cent of online experiences begin with a search engine, while Google alone carries out more than 3.5bn searches daily. With that in mind, just how good is the search engine optimisation (SEO) for your firm’s website? If you’re unsure, it’s time to get up to speed.
While often considered a dark and mysterious place, the online world is an area which can produce tremendous returns for young and ambitious companies – it just pays to know what is working these days.
When Neil and Laura Westwood appeared on BBC2’s Dragons’ Den with their pitch for Magic Whiteboard, four out of the five dragons wanted to invest. They’ve since gone from cottage industry to mass production – and had to learn a lot about marketing along the way.